Parrucche @ Cosmoprof Italy

Parrucche @ Cosmoprof Italy

Parrucche attended the worldwide Cosmoprof exhibition in Bologna, Italy and met with some amazing talented people & companies. Given our name is the Italian meaning for wigs we had some affinity with the beautiful Italy already which was only enhanced as soon as we arrived in Bologna.

We are constantly listening to our customers needs & try to ensure we are up to date with the latest wig styles, colours, cap constructions, sizing techniques, hair technology, wig innovations and adhesive methods....and we definitely found lots of scope for new ideas at the inspirational Cosmoprof that we cant wait to introduce in Parrucche!

We watched the worldwide renown Guy Tang for colour inspiration, Federico (fashion style) & Giambertone for styling ideas, wig suppliers such as Ellen Wille & Hairdo for ready to wear wig styles in different fibres, and visited Chinese suppliers and others for new innovations.

The exhibition covered all things Hair, Cosmetics, Perfume,Skincare, Distribution... all focusing on Eco Friendly & Sustainability...looking after the future of our planet whilst developing new & fresh approaches definitely in line with Parrucche's vision for our future.

More on our new introductions coming as soon as we get to digest all this new & exciting information !